Brands operated from the inside
Product, positioning, creative, acquisition and customer experience. Most of the portfolio stays private, but the experience shapes every company in the group.
I believe results should speak clearly. This page brings together what I can show publicly, while keeping private brands and sensitive business information private.

I shared this figure in my public “2025 changed everything” Instagram recap. It is a sales snapshot from a business I operated and part of the firsthand e-commerce experience behind ARKO.
This is revenue, not profit. It is not represented as current performance, a guarantee of future results or consolidated ARKO Brand Group revenue.
View the original Instagram post ↗What the work looks like now
Product, positioning, creative, acquisition and customer experience. Most of the portfolio stays private, but the experience shapes every company in the group.
An AI-native operating system built from the recurring work and bottlenecks I encountered while running e-commerce companies.
Visit RunCadre ↗A live Dutch platform that helps tradespeople handle calls, WhatsApp, reviews and customer follow-up with less manual work.
Visit Kwikflow ↗A consumer app currently being prepared for launch. We are keeping the product details private until it is ready for the public.
The evidence standard
If I share a result, I want people to see the source and understand what the number actually represents.
Revenue is not profit. A result only means something when the period, scope and limits are clear.
Not every dashboard belongs online. Protecting the brands and people behind the work matters too.
ARKO owns multiple D2C brands. Their names, dashboards and commercial data remain private. No Layer is the only D2C brand currently shown publicly.
Explore the public ventures ↗